IDEA Black & Red

❶ Design and Construction – Essence

The IDEA 984 Black is a driving shoe reconfigured from Negroni's iconic standard model to blend seamlessly into urban business settings.

Its custom-developed 3E standard last offers ample volume in the width and instep, designed to naturally conform to the foot shape of many Japanese individuals. The rubber sole's reliable grip and the classic insole's soft cushioning ensure comfortable wear, from driving to daily walking.

Furthermore, this model features a slightly lowered heel design. This adjustment prevents interference with trouser hems, creating a shoe that maintains driving functionality while easily pairing with jacket styles and smart business attire.

❷ Material and Appearance – Expression

The upper is crafted from shine smooth leather, boasting an elegant luster. The supple texture of the leather and the deep black color create a sophisticated, dressed-up feel, despite being a driving shoe.

While possessing a sporty structure, the exterior remains impeccably neat. The black leather upper, with its understated appeal, seamlessly integrates with slacks, jackets, and casual setups, making it suitable for a wide range of uses, from daily commutes to business scenarios. It has been updated with a new logo embossed on the insole and improved box packaging.

❸ Comfort and Responsiveness – Response

The moment you slip them on, the supple shine smooth leather envelops your feet. The easy-fit design ensures effortless on-and-off, yet provides agile response to pedal operations while driving. It offers a light and stable wearing experience, from lifestyle driving to daily commutes.

The lowered heel design also considers the pant line when walking or sitting. It creates a sleek appearance suitable for business styles without compromising the operability expected of a driving shoe.

❹ History and Background – Legacy

After more than 15 years since its launch, IDEA remains the origin of Negroni, continuously beloved by automotive professionals and enthusiasts worldwide. It has been adopted in actual automotive development settings, and its performance has been proven by numerous championship-winning racers.

The IDEA Black refines this original concept to better suit modern urban life and business styles. It incorporates functions for driving while naturally blending into everyday attire. It evolves Negroni's standard into a quieter, more refined expression.

❺ Vision for the Future – Vision

The IDEA Black aims to naturally integrate driving shoes into everyday attire.

Business commutes, weekend drives, walks through the city—it connects all these moments with a single pair of shoes, bringing a quiet functional beauty to your feet. It is a model that refines IDEA, the origin of Negroni, to be a perfect fit for modern smart business.

Specifications

- Upper: Negroni leather (cowhide | Hokkaido-sourced raw hide)
- Lining: Silver cushion lining (polyester)
- Insole: Negroni classic insole (polyester/EVA)
- Sole: Driving rubber sole (synthetic rubber)

The upper, lining, and insole are made in Japan, and the sole is made in Italy.
The final process, sole attachment, is finished one by one at Negroni Factory Tokyo in Tokyo.