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Article: Press ReleaseNEGRONI Tourer receives Hospitality Selection 2024 Special Award (ANA Award)!

Press ReleaseNEGRONI Tourer receives Hospitality Selection 2024 Special Award (ANA Award)!

NEGRONI, a driving shoe brand from JapanNEGRONIThe leather boots "TOURER" developed by the Japanese driving shoes brand "NEGRONI (TOURER)" are now on sale,TOURER" won a special award (ANA Award) at "Omotenashi Selection 2024". The award was given in recognition of the "appearance and comfort" and "high quality that appeals to the world.and "high quality that appeals to the world.

ANA, one of the leading airlines in JapanNEGRONIWe are truly honored that ANA, one of Japan's leading airlines, has evaluated our design.


OMOTENASHI Selection
What is the OMOTENASHI Selection?

The Omotenashi Selection is an award established in 2015 with the aim of discovering and promoting excellent Japanese products and services with a spirit of hospitality to the world. Experts conduct an in-kind evaluation of the products and services, and those that are recognized as "full of the unique charm of Japan" are certified as Omotenashi Selection Award-winning products and services.

【NEGRONIAward-winning products page
OMOTENASHI Selection 2024 official website
 (Japanese) (ENGLISH)
(Jump to external site)


Product Story

TOURER TOURER
NEGRONI NEGRONI(Tokyo, Japan)

TOURER is a chukka boot designed for luxury travelers who travel the world by car or plane. The TOURER is designed to be "a pair of shoes that can cover international travel to several countries in one." It is lightweight and casual enough for everyday use, yet elegant enough to be worn with a jacket or as part of a dress code at a fine restaurant. NEGRONI shoes have been produced in Japan since the company's establishment, and are manufactured at the company's own factory, "NEGRONI Each pair of NEGRONI shoes is carefully manufactured in Japan at the company's own factory, "Factory Tokyo. In order to realize the brand's unique shoe manufacturing method, NEGRONI uses leather originally developed in Japan and high-quality materials imported from Italy, France, and other countries, and manages most of the work processes in-house. This has attracted customers from Japan and abroad who demand high quality driving shoes.

As a developer of driving shoes, the NEGRONI brand director has three to four overseas business trips a year. During his business trips, he sometimes drives around Europe and test drives more than 20 sports cars in a day. Therefore, our requirements for the TOURER were comfort for walking, ease of driving, and a luxurious look that could be used in casual restaurants or at parties. The curved design of the shoe's distinctive topline was inspired by 1960s racing shoes. The unique fit, where the entire foot is wrapped in a single piece of chunky leather, can only be experienced in the TOURER. In addition, the layered construction of the ultra-suede lining and leather insole pursues the easy comfort that only chukka boots can offer. The reason why many users in Japan and abroad incorporate NEGRONI driving shoes into their daily lives is the structure that allows smooth movement of the foot joints and freedom of the fingertips. The thin rubber sole protects the sensation of the sole from uneven road surfaces, while the balance with the moderately resilient insole provides a relaxed barefoot feeling. Note that there is also a "Grand Tourer" model with a TOURER upper and driving rubber sole, which can be worn more casually and sneaker-like. This model is perfect for those who place more weight on driving.

NEGRONI NEGRONI(Arakawa-ku, Tokyo)

2024 Special Award (ANA Award)
Genre: Interior/Fashion

Product Information

Size: 24/24.5/25/25.5/26/26.5/27
■Materials and Colors
・NEGRONILeather: Black/Navy
Tuscany suede: Dark navy, medium brown, driftwood, moss

The product page isclick here