NEGRONI will hold its first joint special event "GINZA Ourai" from September 1 to September 30, 2022, with NISSAN CROSSING and Ginza Mitsukoshi, the center of "Nissan Intelligent Mobility".
This unprecedented collaboration was realized at Ginza 4-chome intersection, which is said to have the heaviest traffic volume in Japan. The theme of the event is "Ourai" (coming and going). This event will be completed by the coming and going of people and cars, as well as the coming and going of NISSAN CROSSING and Ginza Mitsukoshi.
This is Negroni's first dream collaboration with the new FAIRLADY Z, and it has finally come true.
At NISSAN CROSSING in Ginza, the NISSAN Z x NEGRONI collaboration model, which embodies the world view of the "new FAIRLADY Z" that combines tradition and the latest technology, will be displayed together with the new FAIRLADY Z Version ST (Ikazuchi Yellow). In addition, the collaboration model will be on sale at Ginza Mitsukoshi across from NISSAN CROSSING. Visitors will be able to experience the unique fit of the collaboration model through a fitting experience.
*Prototype model of Idea Corsa photographed with Z Proto in October 2020.
We hope you will enjoy this special experience only available here, together with the new FAIRLADY Z on display for a limited time and the latest Nissan Intelligent Mobility.
GINZA OLAI Event Outline
Event Planning (1) NISSAN Z x Negroni Driving Shoes Ginza Mitsukoshi Fitting Experience Campaign
(Products subject to fitting)
NISSAN Z x Negroni collaboration model (4 colors)
(Experience present giveaway)
Negroni original leather coaster (first 50 customers)
NISSAN Z × Negroni collaboration model "Fitting Experience Campaign" is being held at Ginza Mitsukoshi 5F men's shoe department, which is one of the stores handling the model.
The first 50 customers to try on one of the four models in one of the four colors will receive a Negroni leather coaster. We hope you will enjoy the outstanding comfort of these shoes, which are used by the developers of Nissan's iconic sports cars both in public and in private life.
(Route to and from the event)
NISSAN CROSSING 1F counter ▶︎ Ginza Mitsukoshi 5F men's shoes sales floor
(1) Ticket distribution venue: NISSAN CROSSING 1F counter
NISSAN Z x Negroni pamphlet and novelty vouchers will be distributed at the NISSAN CROSSING 1F counter. Please come to the men's shoes department on the 5th floor of Ginza Mitsukoshi with the novelty exchange ticket folded into the pamphlet.
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(2) Fitting location: Ginza Mitsukoshi 5F Men's Shoe Department
Please hand over the voucher to the staff at the men's shoe counter on the 5th floor of Ginza Mitsukoshi and experience the vivid colors of the new FAIRLADY Z and the outstanding fit of the Negroni shoes recommended by the developer.
(The novelty will be distributed only to those who try on the four colors of the "NISSAN Z x Negroni")
*We may not be able to meet your request for fitting of the colors in the store depending on the availability of the product.
*Colors of coasters will be available on a first-come, first-served basis
Holding period
Thursday, September 1 - Friday, September 30, 2022
Novelty distribution period. Hours of operation are based on each store.
Location
NISSAN CROSSING
8-1, Ginza 5-chome, Chuo-ku, Tokyo 104-0061, Japan
https://www.nissan.co.jp/crossing/
Ginza Mitsukoshi 5F Men's Shoes
5F, 4-6-16 Ginza, Chuo-ku, Tokyo 104-8212, Japan
https://www.mistore.jp/store/ginza.html
Event plan (2) Limited CROSSING CAFE drink tickets for the first 50 customers who purchase Negroni driving shoes at Ginza Mitsukoshi
Present Campaign
(Products eligible for ticket distribution)
Negroni Driving Shoes (All items available at Ginza Mitsukoshi)
(Special present giveaway)
CROSSING CAFE drink ticket for one drink of your choice (first 50 customers)
During the event period until Friday, September 30,The first 50 customers who purchase Negroni driving shoes at the men's shoe department on the 5th floor of Ginza Mitsukoshito the first 50 customers who purchase Negroni driving shoes at the Ginza Mitsukoshi 5F men's shoe department,CROSSING CAFE ( NISSAN CROSSING 2F )Drink voucher(NISSAN CROSSING 2F). Print your favorite photo with state-of-the-art technologyMACCHI-ARTand other drinks of your choice unique to CROSSING CAFE.
(Inbound and outbound routes)
Ginza Mitsukoshi 5F Men's Shoes ▶︎ CROSSING CAFE (NISSAN CROSSING 2F)
Ticket distribution venue Ginza Mitsukoshi 5F Men's Shoes
The first 50 customers to purchase any pair of Negroni driving shoes will receive a drink voucher to be used at CROSSING CAFE (NISSAN CROSSING 2F). Please bring the ticket with you to CROSSING CAFE on the 2nd floor of NISSAN CROSSING.
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2) CROSSING CAFE (NISSAN CROSSING 2F)
If you have a "Drink Exchange Ticket", please present it to the staff at CROSSING CAFE. Please present your "Drink Exchange Ticket" to the staff at CROSSING CAFE to exchange it for a drink of your choice. In addition to the special Negroni exhibit on the first floor, the much talked about new FAIRLADY Z, rare FAIRLADY Zs from the past, and many cutting-edge smart mobility vehicles representing Nissan will be on display. Please take this opportunity to enjoy a special experience that can only be had at NISSAN CROSSING!
Holding period
Thursday, September 1 - Friday, September 30, 2022
Ticket validity period. Hours of operation are based on each store.
Location
Ginza Mitsukoshi 5F Men's Shoes
5F, 4-6-16 Ginza, Chuo-ku, Tokyo 104-8212, Japan
https://www.mistore.jp/store/ginza.html
CROSSING CAFE
8-1, Ginza 5-chome, Chuo-ku, Tokyo 104-0061, Japan
NISSAN CROSSING 2F
https://www.nissan.co.jp/crossing/crossing_cafe
About the NISSAN Z x Negroni collaboration model
On October 1, 2020, the "Idea Corsa with a motif of Z Proto" created at the request of Hiroshi Tamura, the general manager of NISSAN GT-R / Fairlady Z, caught the attention of many Nissan people, and the project was suddenly launched as an official line sense product for the new Z. Since the yellow leather used for the concept model at that time was surprisingly synchronized with the body color of the Z Proto to everyone's surprise, the product has been released with absolutely no changes to the specifications except for the logo parts.
This time, in addition to the vivid ikazuchi yellow Idea Corsa, the same color as the new Fairlady Z, all four colors, Seiran Blue, original Heritage Orange, and popular Perforated White, for which Mr. Tamura supervised material selection and coloring, will be on special display on the first floor of NISSAN CROSSING. NISSAN CROSSING. Please come and see the dream collaboration with the new FAIRLADY Z.
On the same day, September 1, the collaboration model of NISSAN Z and Negroni will be on sale at Ginza Mitsukoshi's men's shoe department on the 5th floor, located across from NISSAN CROSSING. Here, you can actually try on and purchase the four colors currently on display at NISSAN CROSSING.
Comment from Mr. Shunji Kondo, NISSAN CROSSING
I am very happy to be able to hold this collaborative event at NISSAN CROSSING, which was triggered by the collaboration between Negroni and the new FAIRLADY Z. Driving shoes are a key component of a car's performance, and I am very happy to be able to offer them at Nissan Crossing. Driving shoes are a very important item that can demonstrate the performance of a car at a high level, and by incorporating the design and functionality of the new FAIRLADY Z into these driving shoes, I believe that customers will be able to experience the driving appeal of the new FAIRLADY Z even more. We hope you will take this opportunity to experience the driving appeal of the new FAIRLADY Z. We hope you will take this opportunity to visit NISSAN CROSSING and Ginza Mitsukoshi and experience the appeal of the new FAIRLADY Z from a variety of angles."
Shuhei Miyabe, Brand Director, Negroni commented
An interactive event that literally "comes and goes" at the iconic Ginza 4-chome intersection in Japan
On October 1, 2020, I went to the Nissan Pavilion to deliver the driving shoes of Hiroshi Tamura, the general manager of the new FAIRLADY Z. I saw the actual Z prototype for the first time. It was the first time I saw the actual Z prototype.
Less than two years after my first encounter with the Z proto, I was asked to exhibit the NISSAN Z x NEGRONI collaboration model together with the new FAIRLADY Z at the NISSAN CROSSING in Ginza. It is truly deeply moving to think that this path has been connected ever since that day. For the release and pamphlet I created this time, I used a photo I took with my smart phone on the day I saw the Z prototype for the first time. I still remember the strange feeling I had when I saw the shoes walking down the path of destiny with the new Z, as if they were being guided.
And now, at the same time as exhibiting the shoes at the beautiful NISSAN CROSSING, we have been invited to sell the NISSAN Z x NEGRONI collaboration products at the Ginza Mitsukoshi men's shoe department, which hosts the Negroni POP-UP event every year. Thanks to the efforts of Mr. Sato, the buyer of Ginza Mitsukoshi, with whom we have worked on many projects over the years, we have jointly planned "GINZA Ourai," an event to experience Negroni and the new Fairlady Z while traveling between Ginza Mitsukoshi and NISSAN CROSSING as a commemorative event for this launch. Ginza Ourai," an event to experience Negroni and the new Fairlady Z while traveling between Ginza Mitsukoshi and Nissan Crossing. We are very excited to be able to create an interactive event that literally "comes and goes" at the iconic Ginza 4-chome intersection in Japan. I sincerely hope that everything will be all right for everyone involved in this project."
For more information, please contact
Negroni Factory Tokyo
Business hours: 10:00-17:00 weekdays
TEL : 03-3801-8591
MAIL ：info@negroni.jp
Negroni Official Web Store
https://www.negronistore.com/