Negroni BRAND STORY

Brand
PHILOSOPHY

Brand philosophy

Negroni is a lifestyle brand that expands with driving shoes and leather goods. Since the 2000 brand start, we have created innovative driving shoes that can be a famous professional driver, journalist, and prominent vehicle developers. A precise mechanism that makes the car operability closer to the body sense, and comfortable comfortable comfortable to forget what you are wearing. The unique driving philosophy cultivated for many years and the technical ability of "Made in Japan" that the historic neglonifactory continues to protect, never allow other follows.

An elegant and emotional design that recalls various lifestyles continues to attract celebrities that loves world motor sports as well as in Japan. The sources of the inspiration are not limited to contemporary motor design proportions, but are private styles for the out-of-life racer, and the metal fittings of the vintage car are also available. Deep knowledge of history and materials appears to the details of the product, and invites you to the world of exciting and colorful driver's style.

LEATHER &
Materials

Passion to materials

Deep passion for our material is represented as the detail of the product. A number of color variations that color the upper are selected by high-end tanories such as carefully selected Italy, United Kingdom France, and all Japanese leather are all the original recipes of Negrono, and with a long-established Tancriminator It is developed by the collaboration. The recipe has been managed by the recipes and carried out quality, and is polite finished by the most suitable specs in that era until the production country, staining, and licking methods of the raw skin.

Motor Sports Culture Inspiration, such as carbon fibers, durarmin, high quality sheet leather, etc. Industrial materials that are not available in the world of shoes are also unique material representations unique to Negroni. In addition, enjoying various expressions that vary vary depending on the difference between models and materials, it is an indispensable element to enjoy our shoes.

Quality of
Perfection

Pursuit of quality

"Driving shoes
Lifestyle with cars
It should be present for enjoying comfortably "

Lifetime Director Loving Lifetime Director, Negron's Driving Shoes should be a product that should be a product with a "excellent balance" that melts firmly in everyday, while maintaining the comfort during operation in any environment. Yes. Based on that word, the technology of Negronifactory cultivated in the history of shoe manufacturing over 50 years since its inception continues to evolve under the environment specialized in manufacturing your own driving shoes.

Driving shoes theory devised by the first generation are more than doubled than the work used in general cemented construction, cutting, sewing, and crimp, all one feet under management of Negroni specifications It is carefully done. And test driving, which takes place before the product of the product, is also conducted by a professional driver or automotive technical personnel as well as a designer. Various innovative ideas born in the same way may sometimes develop the factory technology steps. The first design philosophy continues innovation beyond generation, even though it is protected by the hand of outstanding craftsmen.

The History
Of Negroni

Negrono History

Negroni's history ends "round light shoes" established by Hikichi Hatsuyoshi in 1969. About 20 years have passed since the end of the second war and the shoe industry has gradually been sprouted, and in Tokyo, he had a small shoes factory with the Young Daiko Mominomiya, who is his son.
Mitsuyoshi Mitsuyoshi who was learning accounting at the former Japanese Army and Hitachi Works, and the hand of the training that was studying design and mechanical engineering, circular shoes incoming a very innovative process from the time to the business of shoes And great success.

© ️ahead Magazine

After the death of the 1998 Hiroshi, I loved the motor sports from Young, and I will start branding for the driving shoes that had a long-first concept. He has raised the fusion of fashion and functions in the concept, assuming a structure that considered versatility in lifestyle more than traditional specialized driving shoes, two years in wood type and paper design I spent an old age.
And, the development of cars reflecting the brand concept at the same time was also held under the water surface. The road was a long and steep thing that the leather sheet was independently developed in a series of Tancrimal Tancrimination or scraping out for one door handle bracket.

After creating a 2000 brand, Negroni will spread in a bloom in the automotive lovers in Japan by the comfort and modern design that overturns common sense of traditional driving shoes. His designed driving shoes are also officially adopted in many test drivers, various Japanese automotive development agencies, and are narrated as the founder of the Japanese driving shoes.
By the way, when he was immersed in the design concept of cars and shoes, he is transmitted that he was always the name of the cocktail who always used in one corner of the hotel.

And in 2014, I learned the graphic design and editorial after the 59-year-old truth, and the current director Miyabe Shohei took over and establishes a new driving shoes factory in October of October.
Shoe type concept design and paper type design, as well as advertising objects and web design, we have a wide range of technologies handled by themselves, and developing compatibility with functions and comfort is a developer and lovers It is highly valued from the house. Currently, the British Classic Race Festival Goodwood Revival is also recommended for the British Classic Race Celebration Goodwood Revival, also as an exhibition frame.

Negroni
Brand Director
Maimetsu

And, more strong and exploring hearts for materials and colors, have a high quality and luxurious world view of Negrononi. If there is a material that is anxious, he works on a domestic and overseas production area, sometimes referred to in the manufacturing method and ingredients, and the attitude to create your own material is sometimes called "Material Fetish".
Negroni continues to innovate while protecting certain technologies and the philosophy of brand founder cultivated in the following shoes industry since 1969.